Now anyone who knows me knows that I have a slight addiction to Red Bull, my car is littered with at least 3 empty cans at any one time. So it seemed only natural that I would be very interested in their most recent interactive marketing campaign; Red Bull Canimation.
They basically asked the public to create a 2 minute video using the red bull can as inspiration in either stop-motion, drawing or CGI format. This was both a way to find talented and budding would be animators/advertisers and to obviously promote the brand. Very clever using a brand 'that gives you wings' to inspire creativeness.
The winners were judged by a board of leading and award winning designers, creatives and animators including Merlin Crossingham from Bristol's own Aardman Animations. The winners in the 6 different categories were then offered great opportunities in design and animation companies that gelled with their particular talents. Red Bull, giving them wings into their new career.
This is by far my favourite; the winner of the stop-motion category Chris Butcher's 'Inspiration from Emptiness' . And you can sure see why he won. By mixing the Red Bull can with their other great achievement; formula one, Butcher really got the tone of the brief and perfectly represented their brand. Butcher's Red Bull canimation will surely take him on to better things.
Inspiration From Emptiness from Chris Butcher on Vimeo.
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Hi Hobbs,
ReplyDeleteThank you for blogging about my film. It means a great deal to me that even more people will experience it and enjoy my work. Really is the driving force as to why i animate. Love seeing someone smile or laugh at something i've created; there's no greater feeling.
Thank you again,
Chris Xx